Our COMPEL Message Testing approach goes beyond surface-level preferences to uncover the messages that truly move audiences on both a rational and emotional level. Using a proprietary Leveragability score, we blend key success metrics—custom-weighted to align with brand priorities—to determine the optimal mix of core and supporting messages. TURF analysis helps pinpoint the right number of messages, while a story flow exercise ensures they unfold in the most impactful order. The result? A refined, data-driven message hierarchy that maximizes reach, resonance, and effectiveness.
When you combine COMPEL + Tournament, you gain the ability to measure both Preference (Choice) and Passion (Reaction Time)—a game-changing metric that reveals not just which messages people choose, but how deeply they feel about them.
For more information on how Lieberman Responds can better respond to your needs, please click on the button below to send us a message. We look forward to hearing from you!
